Fractional Sponsorship Revenue

j.m Perry
Sponsorship
Marketing

Senior sponsorship expertise, without the full-time overhead. Embedded as part of your team, building the revenue your property deserves.

Book time with Jim Perry How it works
22+
Years in consultative sponsorship sales
2009
Consulting independently
4
Sectors served: associations, sports media, streaming, sponsorship tech
YYC
Calgary-based, serving national clients

About

Sponsorship partner wall Conference event audience

j.m Perry Sponsorship Marketing is a Calgary-based fractional sponsorship consultancy with 22+ years of experience helping associations, sports properties, and media companies build and close sponsorship revenue, without the overhead of a full-time hire.

The work sits at the intersection of strategic sales and property development: prospecting the right brands, building the right pitch, and managing the relationship through to renewal. The process embeds a senior member of your commercial team on a retainer basis, moving at the pace your revenue goals require.

Current clients span national financial associations, independent sports media, and sponsorship technology platforms. Jim also serves as past board Chair of the Sponsorship Marketing Council Canada Calgary chapter, keeping the practice connected to where the industry is heading.

Approach
Fractional / retainer-based
Verticals
Associations, sports media, streaming, B2B events
Certs
Digital Media Buying (IAB Canada), Sales Management (CPSA)
Availability
Accepting new engagements. Calgary or remote.

Services

Three engagement tiers. All built around your revenue goals, not a billable hour count.

A small number of fractional engagements are taken on at a time, which means every client gets genuine senior attention, not a junior team following a template.

Starter
Advisory
Strategy, review, and guidance for properties doing initial sponsorship development.
  • Sponsorship inventory audit
  • Prospect targeting framework
  • Pitch deck review and positioning
  • Monthly strategy call
Most Popular
Embedded
Active prospecting and pipeline management as a fractional member of your team.
  • All Advisory deliverables
  • Outreach and prospecting execution
  • Proposal development and negotiation
  • CRM and pipeline management
  • Weekly reporting cadence
Enterprise
Revenue Lead
Full fractional CRO function for properties with complex sponsor relationships.
  • All Embedded deliverables
  • Renewal and account management
  • Sponsor activation oversight
  • Agency and platform relationships
  • Executive stakeholder alignment
01

Sponsorship Sales

End-to-end prospecting, proposal development, and deal closing for properties across associations, sports media, and live events.

02

Property Development

Inventory architecture, valuation, and packaging. Building the commercial foundation that makes sponsors want to invest.

03

Digital Channel Strategy

Sponsorship integration for streaming, branded content, and digital platforms. Translating audience into sponsor value.

04

Outreach Infrastructure

CRM architecture, email sequencing, and prospecting systems that scale without losing the personal touch senior buyers expect.

Current Clients

Active engagements across
three properties.

Each at a different stage of commercial development, from building the foundation to scaling an established pipeline.

FEI Canada
National Association
FEI Canada
FEI Canada is the premier professional membership association for senior financial executives across Canada. With 12 chapters and 1,100+ members spanning CFOs, controllers, treasurers, and audit committee directors, FEI Canada delivers professional development, networking, thought leadership, and advocacy services. Members represent a significant number of Canada's most influential corporations across finance, insurance, transportation, mining, manufacturing, and real estate.
Membership association 12 chapters C-suite network National
feicanada.org
HomeTeam Network
Sports Media
HomeTeam Network
HomeTeam Network is an end-to-end sports streaming platform that delivers broadcast-quality live and on-demand coverage for professional, collegiate, Olympic, and amateur sports organizations. Powered by AI-driven multi-camera production, HTN streams thousands of games annually across 40+ sports, reaching audiences in 80+ countries. League partners include the Frontier League, Atlantic League, Prospect League, and Pioneer Baseball League.
Live streaming AI production Multi-sport U.S. & Canada
hometeamlive.com
Elevent
Sponsorship Technology
Elevent
Elevent is a global leader in data-driven sponsorship strategy, valuation, and management. Headquartered in Montreal with a growing presence in the U.S. and Europe, Elevent's Sponsorship Lifecycle Management platform helps brands and rights holders worldwide evaluate opportunities, measure performance, and maximize ROI across sports, music, and entertainment partnerships. Their proprietary tools include Spot (media exposure tracking), CakeMix (asset valuation), and BrickRoad (request management).
Sponsorship valuation SaaS platform Data & research Global
elevent.co

Contact

Jim Perry

Let's talk about
your revenue.

A small number of fractional engagements are taken on at a time, which means every client receives genuine senior attention, not a junior team following a template.

If your property has untapped sponsorship potential, a conversation is welcome.

Book time with Jim Perry [email protected]
Email
[email protected]
Location
Calgary, Alberta. Serving clients across North America.
LinkedIn
linkedin.com/in/jamesmperry